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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit

Main Author Monster, Robert W. Coauthor Pettit, Raymond C. Publication Singapore : John Wiley & Sons, 2002 Description xxi, 306 p. ISBN 0470820640 Topical name Mercado - Estudo
Marketing - Pesquisa
Internet
CDU 658.8.012.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8.012.1 MON 9572 Available 9572
Book Biblioteca IPAM Porto
658.8.012.1 MON 1712 Available 1712
Total holds: 0

Contents

Part 1 - Trends in global market research
Part 2 - Global market research: challenges and opportunities
Part 3 - Leveraging Internet technology: a blueprint for action
Part 4 - Leveraging internet technology: a practical guide
Part 5 - A vision for the future

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