Normal view MARC view ISBD view

Branding.com

Main Author Kania, Deborah Publication Chicago : NTC Business Books, 2000 Description 286 p. ISBN 0658003070 Abstract O Branding.com explora os fundamentos do marketing de marca on-line e mostra como planejar e executar estratégias de marca on-line bem sucedidas e como desenvolver um "mix de mídia". Topical name marketing
marcas
Comércio eletrónico
CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [M] KAN 6937 Available 864 6937
Total holds: 0

Índice

1. A new chapter in marketing history
2. The E-Marketplace
3. The E-Customer
4. Brand principles and paradigm shifts
5. Building the online brand
6. The web medium
7. Online advertising and promotion
8. The website: as brand experience
9. Branding´s tech future

O Branding.com explora os fundamentos do marketing de marca on-line e mostra como planejar e executar estratégias de marca on-line bem sucedidas e como desenvolver um "mix de mídia".

There are no comments for this item.

Log in to your account to post a comment.