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Strategic management : creating competitive advantages / Gregory G. Dess... [et al.]

Coauthor Dess, Gregory G.
Lumpkin, G. T.
Eisner, Alan N.
McNamara, Gerry Edition 7th ed. Publication New York : McGraw-Hill, 2014 Description XXXV, 452 p. ISBN 9780077636081 Abstract Índice:Part 1- Strategic analysis; Part 2- Strategic formulation; Part 3- Strategic implementation; Part 4- Case analysis
 Resumo:Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students. Topical name Gestão
Vantagem competitiva
Estratégia
Gestão estratégica CDU 658:005.21
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658:005.21 STR 10651 Available 10651
Total holds: 0

Índice:Part 1- Strategic analysis; Part 2- Strategic formulation; Part 3- Strategic implementation; Part 4- Case analysis

Resumo:Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

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