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Public relations for marketing professionals / Roger Haywood

Main Author Haywood, Roger Publication London : Macmillan Business, 1998 Description VIII, 227 p. ISBN 033368477X Abstract Índice: 1: Marketing: what business is all about; 2: Public relations: the management of reputation; 3: Managing public relations; 4: Communications and issues audits; 5: Public relations budget and resources; 6: Public relations direction; 7: Setting performance criteria; 8: Marketing; 9: Marketing: the diverse business discipline; 10: Marketing: international communications.
 Resumo: A text that provides numerous checklists and countless business examples for any marketing or public relations professional. Topical name Comunicação
Relações públicas CDU 659.4
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
659.4 HAY Available IA12942
Total holds: 0

Índice: 1: Marketing: what business is all about; 2: Public relations: the management of reputation; 3: Managing public relations; 4: Communications and issues audits; 5: Public relations budget and resources; 6: Public relations direction; 7: Setting performance criteria; 8: Marketing; 9: Marketing: the diverse business discipline; 10: Marketing: international communications.

Resumo: A text that provides numerous checklists and countless business examples for any marketing or public relations professional.

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