Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

New product development : a reader ; ed. Susan Hart

Secondary Author Hart, Susan Publication London : The Dryden Press, cop. 1996 Description xiv, 508 p. : il. ; 25 cm ISBN 0030990092 Topical name Marketing
Novo produto - Desenvolvimento CDU 658.8
 658.62
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [P] HAR 1937 Available 1937
Book Biblioteca Universidade Europeia (Lispólis)
658.62 HAR Available Doação Pinto e Castro UE23527
Total holds: 0

Contents

Part I - Success and failure in new product development

Part II - The strategic dimension of new product development

Part III - New product development models

Part IV - The early stages of the new product development process

Part V - Later stages of the NPD process

Part VI - The development of new services

Part VII - Organizational interfaces in new product development.

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer