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A designer's research manual : succeed in design by knowing your clients and what they really need / Jennifer Visocky O'Grady, Kenneth Visocky O'Grady

Main Author O'Grady, Jennifer Visocky Coauthor O'Grady, Kenneth Visocky Publication [s.l.] : Rockport, 2009 Description 192 p. ISBN 9781592535576 Abstract Índice: Chap. 1: An overview of research in graphic design; Chap. 2: Practicing research-driven design; Chap. 3: Tailoring research methodology; Chap. 4: Case studies.
 Resumo: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. Topical name Design
Design - Investigação CDU 7.05
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
303.01/.8[D] OGR Available IA9402
Book Biblioteca IPAM Porto
658.8:7.05 GRA 10709 Available 10709
Total holds: 0

Índice: Chap. 1: An overview of research in graphic design; Chap. 2: Practicing research-driven design; Chap. 3: Tailoring research methodology; Chap. 4: Case studies.

Resumo: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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