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Business to business marketing : relationships, systems and communications / Chris Fill, Karen E. Fill

Main Author Fill, Chris Coauthor Fill, Karen E. Publication Harlow : Pearson Education, cop. 2005 Description XX, 380 p. ISBN 0 273 68279 2 Abstract Sumário : Part A - Introdução, Part B - B2B marketing management, Part C - Marketing channels and networksPart D - B2B Marketing communications Topical name marketing - business to business CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [B2B] FIL 10026 Available 10026
Total holds: 0

Sumário : Part A - Introdução, Part B - B2B marketing management, Part C - Marketing channels and networksPart D - B2B Marketing communications

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