Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp

Main Author Shimp, Terence A. Edition 4.ª ed. Publication Fort Worth : The Dryden Press, cop. 1997 Description XXIV, 589 p. Series The dryden press series in marketing ISBN 0030103525 Abstract Índice: Part I - The concept, practice, and environment of integrated marketing communications; Part II - Targeting integrated marketing communications; Part III - Personal selling; Part IV - Advertising management; Part V - Sales promotion management; Part VI - Supportive marketing communications tools.
 Resumo: Este livro introduz o leitor, de uma forma aprofundada, no mundo da comunicação integrada de marketing. Topical name Marketing
Vendas
Vendas - Promoção
Marketing - Comunicação CDU 658.8:659.3
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8:659.3 SHI 2521 Available 2521
Total holds: 0

Índice: Part I - The concept, practice, and environment of integrated marketing communications; Part II - Targeting integrated marketing communications; Part III - Personal selling; Part IV - Advertising management; Part V - Sales promotion management; Part VI - Supportive marketing communications tools.

Resumo: Este livro introduz o leitor, de uma forma aprofundada, no mundo da comunicação integrada de marketing.

There are no comments for this item.

Log in to your account to post a comment.