Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:659.3 HUG 9170 | Depósito | 9170 |
CIM Coursebook
Contents
Unit 1 - Introduction to marketing communications
Unit 2 - Marketing communications mixes
Unit 3 - The marketing communications industry
Unit 4 - Relationships and marketing communications
Unit 5 - Marketing channels
Unit 6 - Communications strategies and the international context
Unit 7 - Media, creativity and product support
Unit 8 - Evaluating communications effectiveness
Appendix: Feedback and answers
There are no comments for this item.