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Management and marketing information systems / Malgorzata Pankowska, Henryk Sroka ; ed. Karolina Kot

Main Author Pankowska, Malgorzata Coauthor Sroka, Henryk Secondary Author Kot, Karolina Publication Katowice : Karol Adamiecki University of Economics, 2005 Description 110 p. Series International Business. Textbooks teaching materials ISBN 8372469288 Topical name Marketing
Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 PAN 4494 Available 4494
Total holds: 0

Contents

Preface
1. Organization, management and information systems
2. Management information systems in business organizations
3. Marketing information systems
4. Strategic planning of information systems
5. Management information systems building and maintenance
6. Knowledge based information systems
7. Electronic business information systems

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