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Strategic alliances : an entrepreneurial approach to globalization / Michael Y. Yoshino, U. Srinivasa Rangan

Main Author Yoshino, Michael Y. Coauthor Rangan, U. Srinivasa Publication Massachusetts : Harvard Business School Press, cop. 1995 Description XXII, 259 p. ISBN 0875845843 Abstract Índice: Pt. I - Alliances Old and New: Chap. 1 - The World of Alliances; Chap. 2 - A Tale of Two Alliance Companies. Pt. II - Global Competition and Strategic Alliances: Chap. 3 - Strategic Logic of Alliances: Entrepreneurial Globalization; Chap. 4 - Forging Strategic Alliances: A Road Map. Pt. III - Managing Strategic Alliances: Chap. 5 - Managing Alliances: Challenges and Tasks; Chap. 6 - Managing Alliances: The Job of the Alliance Manager; Chap. 7 - Managing Alliances: The Role of Top Management; Chap. 8 - Managing Alliances: The Multibusiness Firm. Pt. IV - From Alliances to Networks: Chap. 9 - The Next Frontier: Managing the Global Network Corporation.
Resumo: The authors argue that alliance management is essentially an entrepreneurial activity that requires a fundamental reexamination of the firm's value chain; continuous innovation in marketing, technology and distribution; and the cultivation of organizational flexibility.
Topical name Gestão
Internacionalização empresarial
Globalização
Estratégia
CDU 658
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658 [I] YOS 1174 Available 1174
Total holds: 0

Índice: Pt. I - Alliances Old and New: Chap. 1 - The World of Alliances; Chap. 2 - A Tale of Two Alliance Companies. Pt. II - Global Competition and Strategic Alliances: Chap. 3 - Strategic Logic of Alliances: Entrepreneurial Globalization; Chap. 4 - Forging Strategic Alliances: A Road Map. Pt. III - Managing Strategic Alliances: Chap. 5 - Managing Alliances: Challenges and Tasks; Chap. 6 - Managing Alliances: The Job of the Alliance Manager; Chap. 7 - Managing Alliances: The Role of Top Management; Chap. 8 - Managing Alliances: The Multibusiness Firm. Pt. IV - From Alliances to Networks: Chap. 9 - The Next Frontier: Managing the Global Network Corporation.

Resumo: The authors argue that alliance management is essentially an entrepreneurial activity that requires a fundamental reexamination of the firm's value chain; continuous innovation in marketing, technology and distribution; and the cultivation of organizational flexibility.

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