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Competitive strategy : techniques for analysing industries and competitors / Michael Porter

Main Author Porter, Michael E. Publication New York : The Free Press, 1980 Description XX, 396 p. ISBN 0029253608 Abstract Índice:Part I - General Analytical Techniques: Chap. 1 - The Structural Analysis of Industries; Chap. 2 - Generic Competitive Strategies; Chap. 3 - A Framework for Competitor Analysis; Chap. 4 - Market Signals; Chap. 5 - Competitive Moves; Chap. 6 - Strategy Toward Buyers and Suppliers; Chap. 7 - Structural Analysis Within Industries; Chap. 8 - Industry Evolution. Part II - Generic Industry Environments: Chap. 9 - Competitive Strategy in Fragmented Industries; Chap. 10 - Competitive Strategy in Emerging Industries; Chap. 11 - The Transition to Industry Maturity; Chap. 12 - Competitive Strategy in Declining Industries; Chap. 13 - Competition in Global Industries. Part III - Strategic Decisions: Chap. 14 - The Strategic Analysis of Vertical Integration; Chap. 15 - Capacity Expansion; Chap. 16 - Entry into New Businesses.
Resumo: Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to thequestion of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Topical name Gestão
Competitividade
Gestão estratégica
CDU 658:005.21
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book IADE-UE
658 POR Available IA2465
Book Biblioteca Universidade Europeia
005.21 POR/CS Available 8968
Book IPAM Porto
658:005.21 POR 722 Available 722
Total holds: 0

Índice:Part I - General Analytical Techniques: Chap. 1 - The Structural Analysis of Industries; Chap. 2 - Generic Competitive Strategies; Chap. 3 - A Framework for Competitor Analysis; Chap. 4 - Market Signals; Chap. 5 - Competitive Moves; Chap. 6 - Strategy Toward Buyers and Suppliers; Chap. 7 - Structural Analysis Within Industries; Chap. 8 - Industry Evolution. Part II - Generic Industry Environments: Chap. 9 - Competitive Strategy in Fragmented Industries; Chap. 10 - Competitive Strategy in Emerging Industries; Chap. 11 - The Transition to Industry Maturity; Chap. 12 - Competitive Strategy in Declining Industries; Chap. 13 - Competition in Global Industries. Part III - Strategic Decisions: Chap. 14 - The Strategic Analysis of Vertical Integration; Chap. 15 - Capacity Expansion; Chap. 16 - Entry into New Businesses.

Resumo: Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to thequestion of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

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