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Competitive strategy : techniques for analysing industries and competitors / Michael Porter

Main Author Porter, Michael E., 1947- Publication New York : The Free Press, 1980 Description xx, 396 p. ISBN 0029253608 Topical name Gestão
Competitividade
Gestão estratégica CDU 005.21
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658 POR Available IA2465
Book Biblioteca Universidade Europeia (QBN)
005.21 POR/CS Available 8968
Book Biblioteca IPAM Porto
658:005.21 POR 722 Available 722
Total holds: 0

Contents

Part I - General Analytical Techniques

1. The Structural Analysis of Industries
2. Generic Competitive Strategies
3. A Framework for Competitor Analysis
4. Market Signals
5. Competitive Moves
6. Strategy Toward Buyers and Suppliers
7. Structural Analysis Within Industries
8. Industry Evolution

Part II - Generic Industry Environments

9. Competitive Strategy in Fragmented Industries
10. Competitive Strategy in Emerging Industries
11. The Transition to Industry Maturity
12. Competitive Strategy in Declining Industries
13. Competition in Global Industries

Part III - Strategic Decisions

14. The Strategic Analysis of Vertical Integration
15. Capacity Expansion
16. Entry into New Businesses

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