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Ethnography and the corporate encounter : reflections on research in and the corporations / ed. Melissa Cefkin

Main Author Cefkin, Melissa Publication New York : Berghahn Books, 2010 Description viii, 253 p. : il. ; 23 cm Series Studies in public and applied anthropology , 5 ISBN 9781845457778 Topical name Etnografia
Antropologia das organizações CDU 39
 316.354
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
316.354 CEF Available 9189
Total holds: 0

Contents

Acknowledgements
Introduction

1. Business, anthropology and the growth of corporate ethnography. Encounters with corporate epistemologies
2. My customers are different! Identity, difference and the political economy of design. Doing anthropology in organizational contexts
3. Participatory ethnography at work: Practicing in the puzzle palaces of a large, complex healthcare organization
4. Working in corporate jungles: Reflections on ethnographic praxis in industry. Refractions of anthropological ways of being and knowing
5. Writing on walls: The materiality of social memory in corporate research
6. The anthropologist as ontological choreographer. Epistemologies

Part Two: Culture and the corporate encounter

7. Emergent culture, slippery culture, conflicting conceptualizations of culture in commercial ethnography. Another look: commentaries from the academy and corporate research
8. Insider trading: Engaging and valuing corporate ethnography
9. Emergent forms of life in corporate arenas

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