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Public relations cases / Jerry A. Hendrix

Main Author Hendrix, Jerry A. Edition 5th ed. Publication Belmont : Wadsworth/Thomson Learning, cop. 2001 Description viii, 488 p. ISBN 0534514324 Topical name Comunicação
Relações públicas
Marketing CDU 659.4
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.4 HEN 8012 Available 8012
Total holds: 0

Contents

Part I - Solving public relations problems
Part II - Reaching major audiences
Part III - Emergency public relations
Part IV - Beyond public relations: integrated marketing communications

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