Solomon, Michael R., 1956-
Consumer behavior : buying, having, and being / Michael R. Solomon
Consumer behavior : buying, having, and being / Michael R. Solomon
. - 12th ed
. - Boston : Pearson , 2018
. - 623 p. : il. 28 cm
. - 9781292153100
Estudo de casos /
Decisão - Tomada /
Marketing estratégico /
Consumidor - Comportamento /
366(4) / 658.89 /
366.1 SOL(B) (Biblioteca IADE-UE) - ia14347
