Smith, PR
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook
. - 7th ed
. - London : Kogan Page, 2020
. - XXI, 647 p. : il. 25 cm
. - 9780749498641
Marketing - Comunicação /
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658.8:659.3 ZOO (Biblioteca IADE-UE) - IA14344
658.8:659.3 ZOO(I) (Biblioteca IADE-UE) - IA15692
658.8:659.3 ZOO 11189 (Biblioteca IPAM Porto) - 11189