Martin, Roger
The design of business : why design thinking is the next competitive advantage / Roger Martin
The design of business : why design thinking is the next competitive advantage / Roger Martin
. - Boston : Harvard Business Press, 2009
. - XIII, 191 p. 21 cm
. - 9781422177808
Design - Gestão /
Design thinking /
Criatividade em negócios /
Pensamento criativo /
Conhecimento - Gestão /
Business design /
74:658 /
74:658 MAR (Biblioteca IADE-UE) - IA14132